Release Strategy

We plan on releasing our movie using a Blanket Release strategy, so that the film is widely released on over 300 cinema screens over the country to recieve the best reaction to it possible. Also, by doing it this way it will have a greater effect on the amount of money taken in by the film at box office.

Following a cinema release, the film would then be released on DVD and Blu-Ray, availible to download online (Such as iTunes) and release a soundtrack with all the best sounds featured in the movie. If the production is found to be successful in the UK, producers could take action on whether to release it world wide, hitting the USA and making even more money still. Other merchandise such as posters, T-Shirts and keyrings will also be produced. This way the film would be more widely known, not only nationally but also internationally.